Smart Business Goals = Smart Marketing
Digital Detox
D o you need a digital detox? The various digital devices we use from day to day could have our brains craving a digital detox. The first thing the average person does when they open their eyes in the morning is to hit the snooze button on their phone, because who uses old school alarm [...]
Be you & Be memorable
Too often business professionals have a robotic approach when interacting face to face or on social platforms with other business professionals. For those of you who spend a fair amount of time networking yourself and sharing your business offerings weather in person or online, it's important to know how to be effective with new prospects. The [...]
2016 Social Media Trends
Social media is a very powerful tool when used consistently and correctly. It can help the smallest business become the most successful business if you use social media platforms to your benefit. The biggest trend of 2016 so far is live social broadcasting. Live broadcasting applications make it easy for companies to broadcast to their [...]
10 Must Have Mobile Apps For Entrepreneurs
Social media is a very powerful tool when used consistently and correctly. It can help the smallest business become the most successful business if you use social media platforms to market. Here are some the top 10 must have applications for an entrepreneurs on the go. 1. Scanner Pro Scanner [...]
Use Facebook to Fill Your Next Event
Social media thought leader and popular Facebook marketing expert, Mari Smith, says, "Facebook and Instagram both offer incredible granular targeting features to reach your exact ideal audience at a very affordable price. With 1.55 billion and 400 million active users respectively, business owners have an unprecedented opportunity to get in front of their perfect people." [...]
5 Benefits of Having a Website for Your Small Business
Last week at SmallBizTrends I shared the statistic that 47 percent of small business owners still weren’t using social media because they didn’t feel it was important to their business. That post spurred a lot of strong comments, both on a site here and on Facebook. Eventually, the conversation went from whether SMBs should [...]
9 Reasons to Put Your (Offline) Business Online
So here’s the question: Why should I take my traditional company online? First of all, let's clarify something. In the sense of this article a “traditional company” is one with a physical location and sells either in person or by phone or mail. They may or may not have walk-in customers. Essentially, a traditional [...]
Three Ways to Maximize Your Law Firm’s Online Presence
Not long ago, law firm marketing was a relatively simple matter: buy a Yellow Pages listing, cultivate a reliable referral network and if your budget was healthy enough, pay for a TV or newspaper ad. The good and bad news is that the Internet has changed the equation. Good, in that you have a [...]
Most Consumers Go Online to Look for an Attorney
When you read this statistic, let it sink in: 3 out of 4 consumers seeking an attorney over the last year used online resources at some point in the process* 76 percent of consumers went online to find a lawyer The way consumers look for a lawyer has changed in today's digital age. The [...]