Online marketing, also known as digital marketing, is an umbrella term for a set of methodologies and tools that businesses, organizations, individuals, and government agencies employ to reach audiences. Online marketing includes all the ways you attempt to reach your audience through digital devices including desktop computers, tablets, laptops, smartphones, and smartwatches.
Online marketing strategies may include the following:
- Content Marketing
Content marketing is the process of creating content for your organization. Think of it as an ongoing process that may involve creating videos, blog posts, new web pages, webinars, infographics, white papers, etc. KMJ can help you to maximize your content by repurposing content across various channels and platforms.
- Email Marketing
Email marketing is a form of online marketing. As its name implies, it is direct outreach to an audience through email. Email marketing may include the distribution of special coupons, newsletters, announcements, and event invitations. KMJ’s online marketing experts can help create your email campaigns, newsletters, and announcements.
- Pay Per Click (PPC) Advertising
Pay Per Click advertising allows you to post an ad online, and only pay for clicks that the ad gets. Variations of this include Cost-Per-View (CPV) online advertising, which requires you to pay for each view a video receives. Cost-Per-Action is a third type of PPC advertising, which charges you when a user takes a specific action, such as clicking on a “learn more” button or purchasing an item. KJM can help create and place PPC ads for your business or organization.
- Search Engine Optimization (SEO)
The goal of SEO is to rank higher in search engine results. It is a complex process involving keywords, phrases, outbound, and internal linking. KMJ can help simplify the process and help you improve your search engine rankings.
- Social Media Marketing
Social media marketing is using your social media channels to promote or highlight your content, events, announcements, sales, services, etc. KMJ can implement your social media marketing content into a streamlined, automated system.
Other than Online Marketing & SEO, KMJ provides a full suite of digital services for your business or organization. For more than 20 years, we’ve helped businesses, non-profits, and civic and state organizations to design, implement and execute successful digital marketing campaigns. KMJ’s core services include: