Multi-channel marketing is an important asset to your business simply because your business must be where your customers are, and from our knowledge, they are everywhere! Customers today have much more control over the buying process and how they learn about an organization. Thanks to multi-channel marketing, customers have more choices than ever when it comes to how they want to receive information and how an organization can deliver information. Multi-channel or Integrated Marketing does not only focus on digital or traditional marketing tactics and channels, it focuses on all channels digital and traditional; creating a unified message for your business. At KMJ we offer a choice of either a full digital only campaign or a fully integrated campaign, Get Connected with us and let us know how we can help you.
Digital marketing strategies may include the following:
- Content Marketing
Content marketing is the process of creating content for your organization. Think of it as an ongoing process that may involve creating videos, blog posts, new web pages, webinars, infographics, white papers, etc. KMJ can help you to maximize your content by repurposing content across various channels and platforms.
- Email Marketing
Email marketing is a form of digital marketing. As its name implies, it is direct outreach to an audience through email. Email marketing may include the distribution of special coupons, newsletters, announcements, and event invitations. KMJ’s digital marketing experts can help create your email campaigns, newsletters, and announcements.
- Pay Per Click (PPC) Advertising
Pay Per Click advertising allows you to post an ad online, and only pay for clicks that the ad gets. Variations of this include Cost-Per-View (CPV) online advertising, which requires you to pay for each view a video receives. Cost-Per-Action is a third type of PPC advertising, which charges you when a user takes a specific action, such as clicking on a “learn more” button or purchasing an item. KJM can help create and place PPC ads for your business or organization.
- Search Engine Optimization (SEO)
The goal of SEO is to rank higher in search engine results. It is a complex process involving keywords, phrases, outbound, and internal linking. KMJ can help simplify the process and help you improve your search engine rankings.
- Social Media Marketing
Social media marketing is using your social media channels to promote or highlight your content, events, announcements, sales, services, etc. KMJ can implement your social media marketing content into a streamlined, automated system.
Traditional marketing strategies may include the following:
- Outdoor Marketing
Outdoor marketing utilizes billboards, bus/taxi wraps, posters, transit ads etc. Outdoor marketing is a great way to get in front of the public, especially if they do not utilize the current digital channels.
- Broadcast Marketing
Broadcast marketing consist of TV, Radio, Streaming Platforms, etc. Despite what our social environment may say, people still watch TV and listen to the radio, and the most popular of all is streaming TV. These are ways to reach your audience directly in their homes, car, work, etc.
- Print Advertising
Print Advertising consists of magazine ads, newspaper articles, brochures/pamphlets, etc. Print advertising is great to get the word out about upcoming events, community information, and if a sales member utilizes print information to hand deliver to a client.
- Direct Mail Advertising
Direct Mail Advertising consists of any type of mailer for example: catalogues, coupons, brochures, welcome kits, etc. Anything a perspective client can receive in the mail would be considered direct mail advertising.
Telemarketing is phone and text message based. Telemarketing is a great way to connect with people on a personal level by sending text messages directly to their phone or calling them directly utilizing a sales person to make an introduction and follow up about your organizations products or services.
- Window Display & Signs
Window displays and signs are as simple as it gets. A graphic with messaging to attract your clients that will display in your business window or any partnership windows.
Other than Multi-Channel Marketing Strategy, KMJ provides a full suite of digital services for your business or organization. For more than 20 years, we’ve helped businesses, non-profits, and civic and state organizations to design, implement and execute successful digital marketing campaigns. KMJ’s core services include: