Layout Design & Structure – Look & Feel
Mockup, or mock-up, is a scale or full-size model of a design. We use mock-ups for client demonstrations, design evaluations, and other purposes. A mockup is a prototype that if applicable will provides at least part of the functionality of a system and enables testing of a design.
Navigation/Access to Website Features
User Experience (UX) is a conglomeration of tasks focused on optimization of a product for effective and enjoyable use; User Interface Design (UI) is its compliment, the look and feel, the presentation and interactivity of a product.
Use of your organization’s existing branding
Color palette is either a given, finite set of colors for the management of digital images, logo, branding etc. — that is, a color palette — or a small on-screen graphical element for choosing from a limited set of choices, such as a tools palette.
Easy to read copy using your organization’s existing branding.
Content Writing is online writing which is closely linked to web marketing campaigns. This means creating the writing which appears on websites that are designed to sell or promote a specific product.
Optimizing your website for industry specific keywords.
Search engine optimization is a methodology of strategies, techniques, and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.