Google My Business App is no longer available
If you’ve tried to add to your Google My Business recently and couldn’t, you’re not the only one. In case you were wondering, Google has recently implemented some big changes to the Google My Business platform. For one, the platform is no longer available as a mobile app and can now be accessed through the Google Maps mobile app instead. It is also no longer available on desktop and your profile now has to be edited right on Google Search. Therefore, instead of making changes through a back-end process like before, the changes are all in one place now. This means if you would like to make any changes or add an update to your business it has to be done right on the Google Search page for your business. Google has released instructions to help guide businesses and managers of business profiles through the change and any questions they may have. Read more about the update at the link below.
The jury is still out on whether this update will be more helpful to users but it is definitely less of a platform now. If you are a business that has questions and needs someone to manage your Google My Business now because of the update or if KMJ currently manages your Google My Business account and you have questions about the update, do not hesitate to give us a call.
The Death of Third-Party Cookies moved to end of 2024
If you have watched any of our If You Know, You Know segments (if you haven’t, go watch them on our website now) then you know we have been following the topic of the death of Cookies since it was first announced. Just to refresh your memory, Cookies are the way companies are tracking your third-party data when you visit a website and people decided this was too invasive of their privacy. Ever since then, the federal government and companies ranging from huge corporations to small businesses have tried to put user privacy first by collecting data more anonymously. However, this is easier said than done.
Google has implemented some user-conscious changes like replacing Universal Analytics with Google Analytics 4 (we also talk about this in our segments) but they have not found a replacement for Cookies yet. Therefore, they have pushed back their estimated death date for Cookies twice now. It was originally the end of 2023 and they have now extended that to the end of 2024. While third-party data will still be out there, Google is attempting to find a more anonymous way of tracking it. You can read more about the extension and the death of Cookies at the link below.
The death of cookies also implies that the Facebook Pixel, which also tracks data in a similar way, will be following shortly behind the death of Cookies. If you have any questions about the death of Cookies or Google’s recent updates, such as with Google Analytics, and how it could be affecting your business you can contact KMJ and we would be more than happy to assist you.
