The internet has been in an uproar since the head of Instagram, Adam Mosseri took to his Instagram & Twitter account in which he informed the world that Instagram is no longer just a square photo-sharing app. If you are a business, an artist, or a design studio owner who utilizes Instagram to share photos of your organization’s work, do not fret, photo abilities are still an option but as Adam Mosseri stated “At Instagram, we’re always trying to build new features that help you get the most out of your experience. Right now we’re focused on four key areas: Creators, Videos, Shopping, and Messaging.”
What does this mean for your organization?
All is not lost!
You should continue to post photos of your organization’s work but also think about ways you can stand out by creating a video of your work. Studies show that people engage more with pictures and videos. Videos have a 38% higher engagement rate than images. As technology advances and trends change the way you market your organization should change and grow as well. The way we interact, engage, and experience things have changed with the COVID climate, the advancement of technology, the creation of social platforms, and more.
Adam Mosseri also stated “To be clear, we’re not abandoning photos or photo creators and artists. We’re looking at new ways to entertain people. Video is a big part of that, but so are photos.”If you need assistance getting connected to your audience rather it is through Instagram or another platform KMJ is the organization to help you get your message across.